Jose Gorbea joined HP in 2017 & is Head of Brand Innovation at HP Graphics. He’s a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns through the power of co-creation.
He has led for 20 years the marketing strategy & execution of brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe.
Jose has shaped the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez, Kraft Foods and most recently HP.