The Sustainable Brands Community
Our mission is to inspire and enable business and brand value creation through innovation for sustainability at scale. Sustainable Brands® provides a collaborative environment for honest and productive dialog through our live events, corporate member network, and digital platform. We focus on the ability for global brands to drive wide-scale systemic change through integration of disruptive innovation and pre-competitive collaboration.
Redesigning the Good Life
Today’s version of The Good Life appears to be shifting; more towards a pursuit of a simpler, balanced life that is rich with connections to people, community, and environment. For brands to remain competitive in this changing landscape, they must evolve with this new generation of consumers.
A New Role for Brands
It’s up to brands to be proactive in anticipating and understanding their customers’ changing aspirations – and then innovative accordingly. SB’19 Istanbul will help brands and organizations articulate social and environmental purpose and redesign their product and service offerings through specific tools and tactics that will help brands turn The Good Life from vision into reality. Brands that innovate with these evolved consumer demands in mind will find business success.